There are a variety of alternatives available to your company if you're looking for a digital solution that's complicated. There are numerous digital solutions that can streamline your business operations. They include streamlining organizational processes such as payroll watch, examining several hours of projects, and billing.

However, communicating the value of these abstract capabilities is a major hurdle for sales professionals. This requires new skills, like the ability to alter the value proposition to meet different needs.

It also requires a grasp of the complexity inherent in the digital world. It is not unusual that successful solutions to trigger requirements for greater services, personalization and greater flexibility. The ability to manage this variability to embrace value-adding complexity and avoid non-value-adding complications is a major challenge for digital businesses. Jeanne Ross is a principal researcher at the MIT's Center for Information Systems Research and co-author of Designed for Digital : How to Architect Your Business for Sustainable Success (The MIT Press 2019). She writes a column about digital strategy every month for Harvard Business Review.